Social Networking (web 2.0) High on demand

Its been surveyed that more than 50% of the web users are members of networking websites, one might have single account or multiple account too for different reasons. Such websites are popularly known as Social networking (web 2.0) website. Few popular names are Myspace, Orkut, Youtube and many more.

Different people from all around the world are investing in social networking software to build online community and making big bucks. cyberThink InfoTech Pvt. Ltd. has developed social networking software which has all what is found in big names but it’s different because of the focus area. CIPL has focused on business community and professional traffic on web instead of just another generic version of software. Its worth seeing the features and case study at CIPL Website: Social Networking Case Study. It covers the most common features like Blogging, Forums, Photos, Events, Profiles, Search and revenue features like banner ads, classified and business listing. The robust admin features are designed for a laymen user. Overall a challenging task in background with ease of use in front.

One of the most terrific ways to get PR - Link Building

A. Inbound, one-way text links using good anchor text are your goal from an SEO perspective.

B. Do not sweat page rank on the page linking to you.

C. Do sweat that each page/site is topically related to you

D. Try for these "golden boy" links from the major players in your topical category - better 10 inbounds from related topic sites with a PR of zero, than 100 inbounds from unrelated, PR8 sites. (Think long-term when building links)

E. One-way links are better than reciprocal links

F. Most sites will ask for a reciprocal

G. Reciprocals are fine, but make sure where you are linking to offers something of value for your users

H. Reciprocals can be good to bring in traffic - just be careful to take a look at whose link to them - bad neighbors are not good...

I. Avoid three-way or triangular linking - its crap and the engines assign no value to that junk anyway

J. Set a budget - get listed in the major directories with the correct categories.

K. When approaching webmasters for a link request, show them respect and be patient. Use a professional approach and respect their right to ignore you completely - just move on. Send them an e-mail, make an effort to track down a contact name for the site and address it to a person. Follow up about a week later - leave it alone after that.

L. Vary the anchor text in the text link and vary where users land - don't just use your site's name and drop everyone to the index page, in other words. Use keywords to direct people to relevant content within your site.

M. Avoid link exchange programs, link farms, etc.

N. Buying links is fine, but the engines like long-term links, so after a few months of paying, when you decide you're done, the link disappears - so goes any value. Plus, the engines are getting savvy to how & where folks buy links these days. Buy links for traffic, not SEO.

O. Avoid site-wide links, too - some places offer to put your link into their navigation bar and spread it across all their site's pages - Google, etc. discount any value from these - do this enough and you might trigger a link spam trigger, too...

Promote site through TITLE Tags

A. By Discount with Title Tag

Are there ways you could work "discounts" into your title?

Example: Assuming you were selling movies

Movie rentals - Rent 7 movies for 7 days at one low price!
Movie rentals - Save 20% on all classic movies

By moving a discount into the title, you could compel more response.

B. Question with Title tag

Turn some of your titles into a question.

Asking a question is a great attention getter.

-Where on earth would you go if you had your pilot license?
-What would you do if your career was terminated?
-When should you submit your web pages?

By asking a question, you create more response because it makes the reader think.

C. Client’s testimonial with Title tag

Is there a place you could lift a testimonial to the Title?

These usually are focused on improved results.

-Download your programs 84% FASTER with Download Magic -Improve your memory by 200% with flash cards -Sharp ways to find more new customers than ever before!

You may generate more response because it puts a benefit right into the search results.

D. Title with Numbers

Try using "numbers" at some point in your title where a selection is involved.

Some people seem to like the idea that they a selection to choose from.

Example:
Shower curtains - Over 88 different designs just arrived!
Bathroom shower curtains - Over 12 different Warner brothers themes.
Some people will respond to numbered titles.

Sort Description - SEO Techniques

What is SEO (Search Engine Optimization)?

Search engine optimization is the process of achieving top rankings in the search engines for a website's most relevant search terms. The most relevant search terms are the phrases that people are most likely to type into a search engine when looking for what the website has to offer. These are the search terms that it is essential to rank highly for, and these are the search terms that search engine optimization targets.

SEO Terms:
A. Keyword analysis
B. Content Writing
C. Meta Info
D. On-page optimization
E. Off-page optimization
F. Internal linking structure
G. Froogle, Google Base (If product site)
H. SEO copy writing
I. Google sitemap(XML)
J. RSS, Blog, Articles
K. Link Buildings
L. Directory Submission
M. Google AdSense, Google Analytics



A. Keyword Analysis:
Choose your keywords relevant your business with less competition, good traffics is called Keyword analysis. Conducting a good keyword analysis is the first step in an effective search engine marketing campaign. If you don't choose good keywords, all efforts to boost your ranking will be wasted.

First step within your keyword analysis is brainstorming. Before you begin focusing on keyword popularity, you need to think outside the box and develop a good list of words.

B. Content Writing:
Content is king as per seo language. Content must be relevant to your business and unique. Don’t copy content from any site OR any resources. Search engine (Google) might be penalized for duplicate contents.

C. Meta Info:
Meta tags are important for search engine optimisation for a couple of main reasons.

C1. some search engines use the contents of the keywords and description tags to determine the content of the page. In some search engines the content of these tags can have a bearing on the relevancy and ultimate rank of the document.

C2. The other reason is that some search engines use the contents of the description tag to display the snippet of information about the page in the search results page.


D. On Page Optimization:
On-Page optimization are related directly to the content, Navigation and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. The content should be properly structured with the use of Heading (H1, H2, H3 etc) tags containing relevant keywords, Bold, Italic, alt tags. Search engines also like fresh content and will spider this more frequently. A regularly updated news page, even a blog, can provide deep links to the rest of the website.


E. Off Page Optimization:
Search engines have developed a "system" where the ranking of a website is determined by its "Link Popularity" is called off page optimization. There are two major factors affect on off page optimization.
E1. Anchor Text: This is the text that is hyperlinked to send people to your website. Anchor text must contain a few of your main keywords because Search engine uses it to determine your websites relevance to a particular topic.

E2. The website that links to you: If the website that links to you is related to your site then that’s a huge bonus to you. So look for websites that are related to your website's topic.


F. Internal Linking Structure:
Internal linking structure, as referred to by SEO, commonly known as website navigation, is a fundamental requirement for your end user and search engine spiders. Logical and intuitive navigation will assist your web visitor in finding their way around your website effortlessly; and help increase your ranking and response ways. It enables search engine spiders crawl effortlessly deep into your website and making it easy for users to surf. As search engines have improved their ranking algorithms, they have gained a better understanding of how people link to internal pages. If it's easy for Search Engines to follow your link structure it will index more pages of your web site

G. Froogle / Google base (if product site):
Froogle is a service from Google that makes it easy to find information about products and prices online. You can submit free product feeds with specific formats. It helps to increase your selling.


H. SEO Copywriting:
Search engine Copywriting is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search term. Another word you can say its same like as content writing.


I. Google XML Sitemap:
Google XML Sitemap allows you to inform search engines about URLs on your websites that are available for crawling. In its simplest form, a Sitemap that uses the Sitemap is an XML file that lists URLs for a site. The protocol was written to be highly scalable so it can accommodate sites of any size. It also enables webmasters to include additional information about each URL so that search engines can more intelligently crawl the site. There are two sitemap available in SEO:

I1. Google XML sitemap that we have discussed

I2. Another is sitemap that allows for user so they can easily serf website



J. Rss, Blog and Article:
Rss, Blog, Articles are known as Press release.

J1. RSS (Really Simply Syndication) is a format for delivering regularly changing web content. Many news-related sites, weblog and other online publishers syndicate their content as an RSS Feed to whoever wants it. RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving summaries of the latest content from the sites you are interested in. You save time by not needing to visit each site individually.

J2. Blog where people publish their thoughts (contents) without using websites. Blog can useful to get back link.

J3. We can create our theme base Articles and publish it on world wide so we can easily improve our link popularity through one way link.



K. Link Building:
Link building is a powerful way to get your website higher up the search engines and promote your site. Strategic link building is about establishing your competitive position in the online marketplace that already exists, albeit informally around your industry sector.



L. Directory Submission:
Directory submission is one of the ways to get one way link but its very time consuming process.
There are mainly two ways for directory submission. One is free submission where there is not confirm submission and another is paid submission where sure submission.


M. Google AdSense / Google Analytics:
AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on a per-click basis. Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords.

Google Analytics where you can know about site traffics, traffics from GEO location, referrals etc.

There are many other criteria to generate high traffics in site.